Back in the 1980s, as big brands began striving to cut manufacturing costs in order to keep up with an aggressively price-oriented consumer market - New Balance took a decidedly different approach with the 990.

The grass has just been cut and fresh washing is drying on the line. Abel’s new scent 'Laundry Day' encompasses a perfect spring day to be enjoyed year round.

In tribute to Grey, New Balance has released a short film titled “Grey Days” paying homage to their impact on the many facets of Global sneaker culture from sport to street, and everything in between.

Grey goes with everything.

We asked Emma (A.K.A Baby Kiko) a few questions about her life in London and what inspires her most in the music and fashion world right now.

Tom Bell is a Poneke-based artist and designer, and also a member of the GAG crew! Tom and his mates are opening a group exhibition on April 30th at Thistle Hall, so we fired him some questions about his work and other good stuff.

Friends U Can’t Trust, more infamously known as FUCT has returned to Good As Gold with a brand new collection you don't want to miss.

We've admired Aries since it's inception back in 2012, so stocking it at GAG hasn't been a matter of if, but when. Well friends, the time is now.

Hij and Tal = Fugu. They've been peddling yum drinks around Wellington over the last few months and we think it's just about the coolest thing ever. You'll often see the Fugu whip parked outside our shop on Bond Street, so naturally - let's chat.

Summer at 20 Bond Street ☀️

Full Video.

Behind-the-scenes snaps of the making of 'Meet You There'.

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Part 3 of 4.

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Timeless shapes, powerful hues and incredible durability: CAHU accessories are made to follow you anywhere, in any weather.

When you buy shoes the wrong size and then you aren't able to wear them because your toes are intolerably squished, or when you buy them too big and have to limit your sock choices to only the thickest you can possibly muster up or even double layer? Yeah, let's avoid that.

Introducing the WATA II from Veja.

Brooklyn-based menswear brand Adsum has collab'ed with the trusty outerwear label Gramicci for the first time - and we are stoked to be sharing it with you!

A 13 minute documentary created by Veja.

The latest arrivals from Meadowlark are designed in collaboration with Sydney-based artist Nell. Each piece is a meticulous replication of Nell’s most recognisable artworks.

We asked, and you guys certainly delivered! Check out the winning designs and buy 1 or maybe 10 of each - it's for charity!

Positively brought to you by Good As Gold & Dougs™

Patta x New Balance M990PP3 Light Olive/Lime are available at Good As Gold via raffle entry.

Good As Gold (20 Bond Street, Wellington) is now an official collection site for Lazy Sneakers.

We're pretty sure we have some good kicks that you need to know about. So we decided to focus on some of our sneakers and why you need them in your wardrobe.

Kowtow's greatest inspiration has always come from nature. Following the lead of those who have come before them, this collection is influenced by the women of Bauhaus who showed that life is improved with design that is informed by nature.

Established in Paris in 2014 by Co-founders Hijiri Endo, Théodore Famery and Agoston Palinko, Carne Bollente is a free and independent brand which is serious about sexual positivity without forgetting a sense of humour.

Founded in 2015, Stora Skuggan's perfumes are based on stories that blur the line between myth and reality, creating an entire new world of story building and scents.

OpéraSport Has Arrived

What the GAG gang is recommending to you this lockdown.

We got in touch with Seoul Salon, a member of the Good Shit Community to check out the Good Shit they’re doing.

The collaboration between two Melbourne taste makers

There's so much good stuff about these humble tees that quite frankly, you really oughta know.

We've just had a bunch of special new Be@rbricks arrive at GAG in 1000% and 400% sizes!

Entirely about love, with each piece holding emotion and meaning, Meadowlark's new collection Amour is vintage-inspired assortment of jewels with a hint of nostalgia and French charm.

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'Positive Messages' is a collection of joyful narratives to reframe the future.

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We're very happy to be welcoming back the very free, independent and completely unique Carne Bollente at Good As Gold very soon!!

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An exciting new range from Verner is arriving at Good As Gold soon.

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We try not to play favourites, but we'll admit that we're particularly excited for Paloma Wool to arrive.

Abel was founded in Amsterdam by New Zealander Frances Shoemack.

We're stoked that our new space has been announced as a finalist in the Designers Institute of New Zealand Best Design Awards for 2020.

Treasured art and architecture from Europe inspired LUCIEN (meaning light), the latest collection from coveted jewellery brand Meadowlark.

i-D have traced the iconic label's design evolution, collaborative history and contribution to culture in the lead up to their 20th anniversary.

Come inside and let us take you for the grand tour.

Free, independent and completely unique.

Founded in Amsterdam by former winemaker and New Zealander Frances Shoemack in 2012, Abel is on a mission to create the world’s best natural perfume. Working with Sao Paulo based Master Perfumer Isaac Sinclair they bring the world’s cities natural unisex perfumes that are modern and long lasting.

Paloma Wool SS20 is arriving at Good As Gold real soon! It's fun and lush - you guys are gonna fricken love it! Let me tell you why.

LOCKDOWN BUBBLE GANG ANIMATION

Brought to you by Good As Gold, No Comply and the NZ Government.

Various thoughts from some of the GAG team whilst we stay safe and stay sane in all our different corners during lockdown. Along with some memes from our saved images over the last few weeks...

A Must See Documentary About 90s Misfit Skaters and Artists by Aaron Rose & Joshua Leonard

Winners will get their design printed and sold in-store, with all profits going towards a charity of their choice.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Get in our lane, it's a fun place to be.

Introducing The Condor ~ ⁠Veja's first step into the running world. Now let us tell you what makes them so special.

“When you deconstruct a product, and you have a truly transparent approach, reality becomes more fascinating than any advertising fiction or marketing story. And that's what we’re trying to prove with Veja."⁠

'Post Modern Primitive Eye Protection' ~ We dig it

Everyone's favourite ethical sneaker is back!

The Ultimate Guide to Nike's Technology

Owner and founder Ruben Bryant was interviewed for Newspread Ideas.

I sat down with Brent Paye, founder 27mollys to talk Jewellery, Young Thug and basketball

Our latest t-shirt release to celebrate our new store!

Peep the latest interview about all things GAG - our origins, vision and backstory about Ruben.

The grass has just been cut and fresh washing is drying on the line. Abel’s new scent 'Laundry Day' encompasses a perfect spring day to be enjoyed year round.